Grow social media presence through informative and engaging video content, tailored to each social platform to best motivate the target demographic to action.
For investors, to provide quick information and answers to commonly asked questions, and how Gingko Bioworks has delivered on its goals for years.
For engineers and scientists, to demonstrate an enticing career opportunity where creativity and innovation thrive.
With a carefully crafted video experience showcasing the most relevant information across multiple platforms, leaving the viewer wanting to know how they can get involved.
We spoke about how Gingko does not feel the most recent clips created are best optimized or carefully processed and edited to have the ideal impact.
You let me know that Gingko is in need of a video clips design strategy and template guideline based on the current branding guidelines, which will need to be suitable and tailored for each social platform.
Current version(s) of video clips for reference:
A new and fresh look will engage both interested investors and scientists or engineers looking for opportunities with Gingko Bioworks.
With attention spans being of importance, it's never been more critical to engage the viewer in the right way, and with the first look.
By creating a design that leaves the viewer both wanting to know more, as well as picturing what Gingko Bioworks could mean for their organization or careers, we can fulfill the overall objective and purpose of the video clips we create.
Here are some examples of designs I've made for other client’s needs:
1. Every video clip created from longer form content will get it’s own thoughtfully crafted title to best engage the intended demographic for that clip.
2. Proportionally scaled and positioned video to fit the canvas for each social platform.
3. Progress bars retain viewer’s attention and let them know what to expect.
4. Subtitles that will never be autogenerated, grammatically incorrect, nor wrongfully transcribed. Human-edited subtitles will maintain a professional look and feel.
More than 11 styles of various formats and designs to account for nuances of each social platform, including stories-style layouts for each platform.
• YouTube
• YouTube Shorts
• TikTok
• Twitter
• LinkedIn
• Instagram feed posts
• Instagram Reels
• Instagram Stories
• Facebook feed posts
• Facebook Reels
• Facebook Stories
• Snapchat
• YouTube posts (images)
Animated outros to call the viewer to action:
All shapes and sizes! To accomodate the specification requirements from various platforms, like YouTube, IGTV, LinkedIn, etc.
Meticulously organized templates for process streamlining and faster turnarounds:
I contributed to Ginkgo Bioworks’ goals by:
Designing Platform-Specific Videos
• Created attention-grabbing clips tailored for YouTube, TikTok, LinkedIn, Instagram, Facebook, and more.
• Developed compelling titles and custom thumbnails consistent with their branding.
• Incorporated engaging animations like lower-thirds and progress bars.
Optimizing Content Creation
• Selected impactful moments from longer videos to maximize viewer interest.
• Edited clips for concise and professional messaging.
• Provided accurate transcriptions and manually edited subtitles.
Enhancing Technical Quality
• Improved audio for consistency across different recordings.
• Rendered videos in optimized formats (square, landscape, portrait) for each platform.
• Applied precise color correction for visual appeal.
Achieving Results
• Expanded their reach across major social media platforms.
• Increased audience engagement and strengthened online presence.
• Ensured consistent branding across all channels.
Beautiful design has the power to captivate audiences